Here is a snippet from the article I wrote for the New Media Expo.
Many times the main struggle for creative people such as writers, indie artist and social activists is to find the tools and resources to get their project properly created, packaged and promoted–whether its a book, an album or a charity event. Beyond that, it becomes even more difficult for a creative person to come up with enough money for proper promotion of their idea or project. Being able to afford a good promoter, marketing rep, publisher or manager depends on your cash flow.
There are many creative people with out-of-the-box ideas who need the funding for a project that they can’t afford within their current budget. Many creatives need an assistant to come along and help them to the next level. Crowd-funding can be that assistant for some. Some of you need to find someone who is going to be the wind beneath you wings to get your idea going.
If you haven’t broken into a stream of easy money yet then you are probably working paycheck to paycheck trying to gather enough money to get a decent video, a publisher for your book, an editor, raise awareness for your social cause, or craft some method to become the next social media star of the moment. Trying to figure out how to create a buzz can be time consuming.
We all know by now that by using blogs, Twitter and Facebook you can create a generally decent buzz for your content or project through friends, family and connections. However, to go beyond the group of people you know or who know about you, tools are necessary to create more ways to access your end goal. Taking your project from creation of the content, to syndication through other channels of promotion, bringing it back to creating revenue can be a costly endeavor.
Read the rest of the article here: http://www.blogworld.com/2012/11/03/using-crowd-funding-to-make-your-next-project-an-enormous-success/.
Editor’s note: To learn more about crowdsourcing, be sure to check out Jeramiah’s session at NMX entitled, Three Very Unique Ways to Build a Massive Community.
|Want to learn more about creating better content for your Blog, Podcast or Video Series? What about growing your audience or monetizing the right way? Come meet industry experts, network with peers and most importantly, find the solutions you need at the world’s largest conference and trade show for the new media industry, New Media Expo!